Browse by Subject "in-group"
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Collateral damage: un-intended brand-association effects of American in-language Hispanic advertising on the non-Spanish speaking consumer (2013-05-24)This thesis explores language as an ethnic ad-targeting cue in the context of group categorization. A sample of non-Spanish speaking Americans was exposed to TV advertisements for known American brands. Conditions ...
Understanding Social Identity: In-group Versus Out-group Affinity within the Black Campus Community (2008)This study investigates the implications of involvement on identity development of African American Students. The researcher attended predominantly Black events in order to observe informal group formations in order to ...
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