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Title:Use creative names to encourage interest in trying new foods, choosing vegetables, etc.
Subject(s):Food waste -- Source reduction (Waste management)
Green Lunchroom Challenge
School lunchrooms -- Environmental aspects
Food service -- Schools -- Environmental aspects
Abstract:Research has shown that the simple act of giving a food selection an interesting, appealing name can increase the amount of that item actually eaten by students. This marketing technique is simple and costs nothing but the time to be creative. If even slightly more of an item is consumed rather than thrown out because of an appealing name, that's a worthwhile return on investment.
Issue Date:2016
Publisher:Champaign, IL : Illinois Sustainable Technology Center
Series/Report:Green Lunchroom Challenge Food Presentation Activity
Sponsor:Funded by U.S. Environmental Protection Agency Region 5
Date Available in IDEALS:2018-07-10

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