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Title:Recommendation Seeking Behavior: Empirical Study of Recommendation Needs in Everyday Life
Author(s):Baik, Eun J.; Belkin, Nicholas J.
Subject(s):human information behavior
information seeking behavior
recommendation interaction
Abstract:This study explores why recommendation seekers look for recommendations, and how they interact with recommendations through their social milieu. This study utilizes qualitative one-week diary recordings and post-diary interviews to collect rich data that reflect recommendation seekers’ interaction and evaluation strategies in real life issues. The results show that respondents needed recommendations when they are new to situation, wish for changes from a routine behavior, seek trustworthy options or better solutions, and need inspiration. Degree of recommenders’ understanding participants’ situation is more significant than that of sharing interest and similarity with recommenders.
Issue Date:2018
Series/Report:iConference 2018 Proceedings
Genre:Conference Poster
Rights Information:Copyright 2018 is held by Eun Baik, Nicholas J. Belkin. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2018-07-12

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