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Title:Accuracy of Bilingual Chinese-speakers using search systems
Author(s):Chen, Zhiyan; Smith, Catherine
Subject(s):bilingual native Chinese-speaker internet users
search engine result page (SERP)
experimental studies
Abstract:Internet users have substantial trust in search engine’s ability to rank the re-sults by the relevance to the query. This paper is seeking to understand how three factors affect the accuracy for native bilingual Chinese-speaking inter-net users. The factors are proficiency of English, the position of relevant in-formation on search engine result page (SERP) and system language. Sub-jects in this research interacted with simulated search engines and they were asked to identify the best results on SERP. The results show that the system language or English ability alone do not affect subjects’ performance, only if those two factors work together effect on subjects’ performance on finding results on SERP. Rank basis exists in bilingual Chinese-speakers and they tent to click on the results on higher locations. Target location in different system language only matters in the group of subjects within average Eng-lish ability, not in the group of low or high English ability subjects. But the accuracy performances are reversed in low English ability compare to high English ability.
Issue Date:2018
Series/Report:iConference 2018 Proceedings
Genre:Conference Poster
Rights Information:Copyright 2018 is held by Zhiyan Chen, Catherine Smith. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2018-07-12

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