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Title:Understanding User’s Switching Intention on Mobile Payment Platforms
Author(s):Song, Shijie; Zhao, Yuxiang; Sun, Jianjun
Subject(s):mobile payments
switching intention
push-pull-mooring (PPM)
Abstract:With the development of mobile payment (m-payment) service, the competition accordingly increases among m-payment market. Users face multiple choices when adopting m-payment services. It is critical for both scholars and m-payments providers to understand what the underlying factors can influence user’s switching from one incumbent m-payment platform to another. To solve this question, we employ a push-pull-mooring (PPM) framework to build the research model. We propose that user’s dissatisfaction on incumbent m-payment provider is the main push factor for user’s switching. The attractiveness of alternative and peer influence are the pull factors influencing user’s switching. Cognitive lock-in, as the mooring factor, could influence switching intention directly. Additionally, we posit that cognitive lock-in can moderate the effects of both push and pull factors on user’s switching intention. This study will use survey methodology and structural equation modelling approach to test the hypotheses.
Issue Date:2018
Publisher:iSchools
Series/Report:iConference 2018 Proceedings
Genre:Conference Poster
Type:Text
Language:English
URI:http://hdl.handle.net/2142/100271
Rights Information:Copyright 2018 is held by Shijie Song, Yuxiang Zhao, Jianjun Sun. Copyright permissions, when appropriate, must be obtained directly from the authors.
Date Available in IDEALS:2018-07-12


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