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Title:The antidote to willfulness: Manufacturing dissent, KONY 2012, and propaganda as a technology of governance
Author(s):Jones, John Wesley, Jr.
Director of Research:McCarthy, Cameron R.
Doctoral Committee Chair(s):McCarthy, Cameron R.
Doctoral Committee Member(s):Cope, William; Chan, Anita S.; Dhillon, Pradeep A.
Department / Program:Educ Policy, Orgzn & Leadrshp
Discipline:Educational Policy Studies
Degree Granting Institution:University of Illinois at Urbana-Champaign
Subject(s):Media, Social Media, Education,
Abstract:This dissertation presents a new definition of propaganda using the massively viral internet video KONY 2012 as an example. KONY 2012 was produced by the nongovernmental organization (NGO) Invisible Children, which was founded by three young Americans in order to inform the American public about the crimes of the Ugandan warlord Joseph Kony. Within a few days of its release on the internet, KONY 2012 had become the most viral video of all time up to that point, garnering almost 100 million views on the popular video sharing website YouTube. Contrary to the concept of propaganda as simplistic lies, this dissertation argues that KONY 2012 demonstrates that propaganda is a sophisticated technique for governing and managing the behavior of individuals towards political ends in a literate, information-saturated, liberal democratic society.
Issue Date:2018-07-10
Rights Information:Copyright 2018 John W. Jones
Date Available in IDEALS:2018-09-27
Date Deposited:2018-08

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