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Title:The practices of reading promotion in Chinese public libraries
Author(s):Song, Chunchu
Subject(s):Public libraries
Reading promotion
Specific activities
Brand activities
Case study
Abstract:Reading promotion is becoming increasingly significant in China since it concerns the cultural quality of Chinese people and the future of the country. Apart from laws and regulations made by the government, from the central to the local, various methods of reading promotion are carried out. Case study was used in the research, and 5 types of specific activities were listed for analysis. Besides, 2 national brand activities are introduced representing national practice of reading promotion. The purpose of this research is to re-veal the popular practices of reading promotion in Chinese public libraries so as to envisage the future of reading promotion in China, and the countries that have the similar situation can also extract the essence and discard the dross from Chinese practices.
Issue Date:2019-03-15
Series/Report:iConference 2019 Proceedings
Genre:Conference Poster
Rights Information:Copyright 2019 Chunchu Song
Date Available in IDEALS:2019-03-22

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