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Title:Environmental Marketing
Author(s):MacFadden, Todd; Vogel, Michael P.
Subject(s):Green marketing
Printing industry -- Environmental aspects
Abstract:Foremost in the minds of most customers are quality images at a reasonable cost. But customers are becoming increasingly concerned with the environmental impacts of their print jobs. Effective marketing of your environmental protection efforts may provide you with a keen competitive advantage. As general environmental awareness continues to sharpen, environmental marketing will play a larger role in attracting and retaining customers.
Issue Date:2011
Publisher:Champaign, IL : Printers' National Environmental Assistance Center
Series/Report:PNEAC Fact Sheet
Genre:Article
Type:Text
Language:English
URI:http://hdl.handle.net/2142/104648
Date Available in IDEALS:2019-08-02


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