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Title:A large-scale study of fashion influencers on Twitter
Author(s):Chen, Qinglin
Advisor(s):Kumar, Ranjitha
Department / Program:Computer Science
Discipline:Computer Science
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:M.S.
Genre:Thesis
Subject(s):Fashion
Influencers
Social Networks
Twitter
Machine Learning
Data Mining
HCI
Abstract:The rise of social media has changed the nature of the fashion industry. Influence is no longer concentrated in the hands of an elite few: social networks distribute power across a broad set of tastemakers; trends are driven bottom-up and top-down; and designers, retailers, and consumers are regularly inundated with new styles and looks. This thesis presents a large-scale study of fashion influencers on Twitter and proposes a fashion graph visualization dashboard to explore the social interactions between these Twitter accounts. Leveraging a dataset of 11.5k Twitter fashion accounts, a content-based classifier was trained to predict which accounts are fashion-centric. With the classifier, I identified more than 300k fashion-related accounts through a snowball crawling and then defined a stable group of 1000 influencers as the fashion core. I further human-labeled these influencers’ Twitter accounts and mine their recent tweets. Finally, I built a fashion graph visualization dashboard that allows users to visualize the interactions and relationships between individuals, brands, and media influencers.
Issue Date:2019-04-26
Type:Text
URI:http://hdl.handle.net/2142/105102
Rights Information:© 2019 Qinglin Chen
Date Available in IDEALS:2019-08-23
Date Deposited:2019-05


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