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Title:Study on information avoidance behavior in WeChat
Author(s):Yin, Xianbin; Han, Yanfang; Yan, Hui
Subject(s):Information avoidance behavior
Information overload
Grounded Theory
Abstract:As the rapid prevalent of social media, the receiving, processing and utilizing of information is becoming extremely convenient. However, the problems of information overload and low information quality emerged at the same time also bring excessive social pressure on the social media platform. As a result, an increasing number of users are beginning to take negative attitudes towards all kinds of complicated information on social media. So, it is of great significance to investigate how information avoidance behavior was happened. The in-depth interview was adopted as the way of collecting original data in this study, the sample of which was from Beijing and Anhui Lushan County based on the convenience of snowballing. Based on the grounded theory, the author summarizes five main categories, namely environmental factors, personal factors, technical factors, negative emotions and information avoidance behavior, and clarified the relationship among them. Environmental factors affect personal factors and bad emotions; personal factors affect bad emotions; adverse emotions and technical factors affect the information avoidance behavior directly.
Issue Date:2020-03-23
Series/Report:iConference 2020 Proceedings
Genre:Conference Poster
Rights Information:Copyright 2020 Xianbin Yin, Yanfang Han, and Hui Yan
Date Available in IDEALS:2020-03-17

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