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Title:Embedded Niche Overlap: A Media Industry History of Yaoi Anime’s American Distribution from 1996 to 2009
Author(s):Freibert, Finley
Subject(s):Media Industry Studies
Distribution
Retail
Anime History
Yaoi
lgbt
queer
Abstract:This article offers an industrial history of yaoi anime’s distribution in the United States by companies that acquired official distribution licenses. During the course of this history, the term “yaoi” was not always dominant in American anime vernacular; rather, it only ascended to widespread American usage after it was adopted by American distributors as an industry term. Yaoi anime’s complex distribution history reveals that, unlike yaoi manga, yaoi anime began and continues to be industrially situated at the overlap of seemingly disparate niche categories.
Issue Date:2020
Series/Report:Journal of Anime and Manga Studies, vol. 1
Genre:Article
Type:Text
Language:English
URI:http://hdl.handle.net/2142/108992
DOI:https://doi.org/10.21900/j.jams.v1.234
Rights Information:Copyright 2020 by Finley Freibert. Published under a CC BY-NC 4.0 license (https://creativecommons.org/licenses/by-nc/4.0/legalcode).
Date Available in IDEALS:2020-11-19


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