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Title:The Tone of the Social Discussion in Sharing Information about Books: A Comparison of Online Reviews
Author(s):Choi, Yunseon
Subject(s):Social media
Online reviews
Information behavior
Abstract:This study details a beginning point for utilizing online book reviews for understanding users’ behaviors in sharing information about books for selecting books by focusing on the comparison of online book reviews on two different online participatory platforms, Goodreads and Amazon. This study investigates the tone of the social discussion by analyzing sentiments of online re-views on the two platforms and conducting a correlation analysis regarding sentiment values between the two platforms. The reviews on the two platforms showed different tendencies regarding positive and neutral sentiments about the books. In comparison, the online book reviews on the two platforms revealed similarities regarding the negative sentiments. The findings suggest that Amazon reviewers would be more generic people and less critical about the content of books than Goodreads reviewers. This study contributes to achieving timely awareness on utilizing online book reviews as important sources for understanding users’ behaviors in sharing information about books by illustrating the patterns of users’ attitudes and behaviors on online participatory platforms.
Issue Date:2021-03-17
Genre:Conference Poster
Rights Information:Copyright 2021 is held by Yunseon Choi. Copyright permissions, when appropriate, must be obtained directly from the author.
Date Available in IDEALS:2021-03-19

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