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Title:The cost of new ideas
Author(s):Katz, Joshua H
Director of Research:Goncalo, Jack
Doctoral Committee Chair(s):Goncalo, Jack
Doctoral Committee Member(s):Loewenstein, Jeffrey; Lewin Loyd, Denise; Ferguson, Melissa
Department / Program:Business Administration
Discipline:Business Administration
Degree Granting Institution:University of Illinois at Urbana-Champaign
Subject(s):Creativity, Evaluation
Abstract:Existing research provides extensive advice on how firms can stimulate the generation of ideas, but there is limited research on the potential psychological consequences of idea generation and brainstorming for the people who actively engage in this process. Moreover, theories of counterfactual thinking and comparative evaluation, lead to competing predictions about the downstream consequences of idea generation. Some perspectives would suggest idea generation should lead to an increase in satisfaction with the status quo, while others suggest the opposite. In this paper, I empirically reconcile these competing perspectives to propose that new ideas can serve as upward counterfactuals to experiences, possessions, or organizations, which then make those experiences, possessions, or organizations seem worse by comparison. I conclude by discussing the theoretical and practical implications of these findings for future research on the consequences of idea generation.
Issue Date:2021-03-25
Rights Information:Copyright 2021 Joshua Katz
Date Available in IDEALS:2021-09-17
Date Deposited:2021-05

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