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Title:African Americans and mobile video: exploring Black cultural practice on Vine
Author(s):Nance, Kinyetta
Director of Research:Noble, Safiya U
Doctoral Committee Chair(s):Smith, Linda C
Doctoral Committee Member(s):Chan, Anita Say; Magee, Rachel M
Department / Program:Information Sciences
Discipline:Information Sciences
Degree Granting Institution:University of Illinois at Urbana-Champaign
Subject(s):African Americans
Micro Video
Digital Media
Cultural Practice
Distributed Blackness
Social Media
Black Twitter
Tik Tok
Abstract:This study explores Black cultural practice on the mobile video platform Vine, a six-second micro-video editing mobile application. The purpose of this research is to critically examine how African Americans embraced social video through Vine and how Black cultural practice is enacted within the political economy of the mobile video landscape. This dissertation employs the use of Qualitative Content Analysis (Hsieh & Shannon, 2005) as a means of systematic yet adaptive exploration of the cultural phenomena transpiring in Vine videos, and Critical Technocultural Discourse Analysis (Brock, 2018) to establish context and meanings of the descriptions that emerge through the content analysis. The analysis demonstrates Vine videos produced by Black users were important to Vine’s success. Videos fall into the following categories: everyday life, celebrity cameo, content remix, Black boy joy, comedy & jokes “the dozens”, music & dance, tech-speak, and socio-cultural commentary. Black content creators leveraged punchy storytelling to compel the world’s internet users to watch and adopt Vine. This practice is defined as Black digital efficacy in the study, the process by which technology is given direction, labor, and Black aesthetics to propel it forward.
Issue Date:2021-04-13
Rights Information:Copyright 2021 Kinyetta Nance
Date Available in IDEALS:2021-09-17
Date Deposited:2021-05

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