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Title:Data Obfuscation for Privacy-Enhanced Collaborative Filtering
Author(s):Berkovsky, Shlomo; Eytani, Yaniv; Kuflik, Tsvi; Ricci, Francesco
Subject(s):computer science
Abstract:Collaborative Filtering (CF) is an attractive and reliable recommendation technique. CF is typically implemented using a centralized storage of user profiles and this is a severe privacy danger, since an attack to this central repository can endanger the quality of the recommendations and result in a leak of personal data. This work investigates how a decentralized distributed storage of user profiles combined with data obfuscation techniques can mitigate the above dangers. In an experimental evaluation we initially show that relatively large parts of the profiles can be obfuscated with a minimal increase of Mean Average Error (MAE). This contradictory result motivates further experiments where we measured the increase in prediction error in two cases: a) when a more complex prediction task is considered, i.e., a data set containing more diverse (extreme) rating values; b) when only ratings with specific values are obfuscated. The results of these experiments clarify the roles of various rating values and will help to better implement an effective obfuscation policy.
Issue Date:2007-02
Genre:Technical Report
Other Identifier(s):UIUCDCS-R-2007-2817
Rights Information:You are granted permission for the non-commercial reproduction, distribution, display, and performance of this technical report in any format, BUT this permission is only for a period of 45 (forty-five) days from the most recent time that you verified that this technical report is still available from the University of Illinois at Urbana-Champaign Computer Science Department under terms that include this permission. All other rights are reserved by the author(s).
Date Available in IDEALS:2009-04-21

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