Browse Dissertations and Theses - Business Administration by Subject "Information Processing"

  • Ha, Younhee (2014-09-16)
    Previous research suggests that consumers tend to use indications of products’ popularity to a greater extent when high demands are placed on their cognitive resources such as when decision uncertainty is high and the ...

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  • Xu, Jing (2010-06-29)
    A behavioral mind-set refers to the effect of performing a behavior in one situation (e.g., deciding which animals jump higher, dolphins or sea lions) on the likelihood of performing a conceptually similar behavior in ...

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