Although sport managers are beginning to view their teams, leagues, and properties as brands to be managed, the process by which brand associations are identified and measured is still in the developmental stage. At this ...

The theoretical premise of this research can be traced back to seminal studies of economist’s Simon Rottenberg (1956) and Walter Neale (1964), who both noted the importance of uncertainty of outcome in attracting spectators ...

The traditional SCORP methodology of equating supply with an enumeration of facilities and demand derived from participation has been criticized as being ineffective by many researchers. This study investigates the ...

The Problem. This exploratory study examined the attitudes of the elderly toward three common roles available to them--worker, volunteer, and leisure participant. Differences among the roles were investigated through a ...

The efficient market hypothesis (EMH) for sport betting states that all publicly available information should be mirrored in betting lines, so there should be no bias of betting outcomes. Because of several similarities ...

To explore this question, the study undertakes an analysis of narratives generated through one popular American study abroad program, Semester at Sea (SAS). The study considers the images in SAS's promotional materials, ...

The study examined the effects of different applications of modern industrial technology on the strength of environmental values, and tested the occupation-centered alienation from technology hypothesis. The sample consisted ...

The purpose of this study was to examine N'Balance(c), a community-based fall prevention intervention for older adults, exploring physical functioning and balance self-efficacy and leisure self-efficacy. Research suggests ...

The purpose of this dissertation study is to first understand how inter-organizational partnerships (IOPs) are structured and networked within sport-for-development (SFD) organizations. Then, this study examines how these ...