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Browse Dept. of Recreation, Sport and Tourism by Subject "Education, Health"

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The importance of the appropriate segmentation approach and strategic fit between users and clubs in the health club industry: A theoretical framework and an empirical examination

Rotem, Gur-Arie (1992)

The purpose of this study was to determine if a match between consumer needs and organization's offerings in the health club industry could enhance business performance. In addition, in this study two different market ...

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