Browse iConferences by Author "Xu, Yu; Wohn, Donghee Yvette"

  • Xu, Yu; Wohn, Donghee Yvette (iSchools, 2016-03-15)
    Mobile shopping allows consumers to shop on their mobile devices from anywhere and at any time. In this paper, we interviewed 14 U.S. adults to learn about their shopping motivations and shopping practices to see how mobile ...

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