|Abstract:||We are now in the second wave of information technology disruption in the media industry, or more specifically, of digital technology fundamentally transforming our information industries: communications, music, media, publishing and the industries that have grown up around those media. In this paper we will be examining one aspect of the nascent electronic readers (eReaders) disruption of the publishing industry. We will focus on the university textbook (eTextbook) segment. We will examine the impact of eReaders on the university classroom and how they create the opportunities for innovative techniques in the classroom which enrich the students learning experience and provide students with a broader experiential learning environment than was previously possible.
In the Sawyer Business School, Suffolk University, Department of Strategy and International Business, Boston, MA, a section of the strategic management class students are exploring the technology disruption and industry response in the book publishing market. They are focusing particularly on the textbook segment of the market which is being significantly disrupted by the advent and influx of electronic readers and digital textbooks. The class, Management Strategy 429 is the capstone course at the Sawyer Business School. Mitchell Weisberg teaches a section of the course with a focus on business and industry responses to disruptive technologies. Weisberg is bringing innovation to the classroom through the use of digital readers and eTextbooks to create a “Live Case Study” in information technology industry disruption. These innovations enhance the teaching to make this an experiential learning environment and practical, hands-on experience for the management students in the class.