Net Generation in Organizations: Perceptions and Strategies

Abstract

This paper reports on an exploratory study of how executives in organizations perceive the entrance of the “net generation” into the workplace. We approached this question by collecting data from interviews, focus groups, and an online survey. The paper discusses the different organizational mechanisms and strategies executives use to address perceived tensions as the Net Generation enters the workforce. Particularly, we discuss executives’ preference for top-down strategies and their tendency to address the triad of technology-values-behavior as separate components instead of a unified concept.