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Social Networking and Long-Term Organizational Goals

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Title: Social Networking and Long-Term Organizational Goals
Author(s): Reilly, Maeve; Rotolo, Anthony; Main, Sherry; Urban, Richard J.
Subject(s): social networking communications new media
Abstract: Social and new media tools have increased in popularity and accessibility over the past year and have become much more than social networks and entertainment sites. As students and the press alike come to rely on social media as a real-time information source, how can the iSchools integrate new media tools to create a seamless, integrated flow in both its communications and marketing as well as in its teaching and research tools?
Issue Date: 2010-02-03
Genre: Conference Paper / Presentation
Type: Text
Date Available in IDEALS: 2010-02-24

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