Mullally, Donald P.; Keller, James S.; Edward Fenner, III(Graduate School of Library Science. University of Illinois at Urbana-Champaign., 1973)
Donald P. Mullally: I will discuss franchising what it is and why we do it.
James Keller will discuss franchising from the company's point of view and what
he, as a franchise's applicant, does. Edward Douglass will discuss ...