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Longitudinal Analysis of Freshman Adoption of Facebook.com

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Title: Longitudinal Analysis of Freshman Adoption of Facebook.com
Author(s): Stutzman, Frederic
Subject(s): Facebook Social Networks Identity Friendship Data
Abstract: Originally designed as a social network for college students, Facebook1 is a leading social network site at American colleges and universities, with high degrees of adoption and market penetration (Gross and Acquisti, 2006). In the following poster, results of a 16-week longitudinal study of freshman adoption of Facebook.com at [X University] will be presented.
Issue Date: 2008-02-28
Genre: Conference Poster
Type: Text
URI: http://hdl.handle.net/2142/15147
Date Available in IDEALS: 2010-03-10
 

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