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Title: Longitudinal Analysis of Freshman Adoption of
Author(s): Stutzman, Frederic
Subject(s): Facebook
Social Networks
Abstract: Originally designed as a social network for college students, Facebook1 is a leading social network site at American colleges and universities, with high degrees of adoption and market penetration (Gross and Acquisti, 2006). In the following poster, results of a 16-week longitudinal study of freshman adoption of at [X University] will be presented.
Issue Date: 2008-02-28
Genre: Conference Poster
Type: Text
Date Available in IDEALS: 2010-03-10

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