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Online Data Collection: The Current State of “Click” Research

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Microsoft Word 2007 Online_Data_Collection-1.docx (14KB) (no description provided) Microsoft Word 2007
Title: Online Data Collection: The Current State of “Click” Research
Author(s): Kwiatkowska, Agnieszka
Subject(s): online data collection reseach method multi-disciplinary research iSchool
Abstract: The increase in online data collection in the past few years has been expected and stellar. Surveys from many sources and many natures appear daily on the World Wide Web. This phenomenon can be attributed to numerous reasons; however the most significant would be the increase of access points through the proliferation of the Internet and the rising number of online users. These access points enable researchers to reach new (previously unreachable) subjects, thus breaking down past limitations such as geographical proximity. Another reason is the relatively low cost of online surveys, which basically decreases the overhead from the traditional surveys such as paper and phone calls. Also the flexibility of a web based instrument is very appealing for both researchers and participants, both of whom could equally enjoy the benefits and the ease of these surveys. On the researcher’s end, the combination of relatively powerful computing and analysis software with the swiftness and accessibility of online surveys rendered their tasks efficient and appealing. Last, but not least, compensation venues such online stores facilitated a very expeditious rewarding system to participants. This fact increased the interest and the motivation to join an online participant panel.
Issue Date: 2009-02-08
Genre: Conference Paper / Presentation
Type: Text
Language: English
Date Available in IDEALS: 2010-04-10

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