|Title:||The Economics Of Publishing
|Author(s):||Frase, Robert W.
|Subject(s):||Publishers and publishing --United States
|Abstract:||Some fifteen years ago I gave a paper, "Economic Trends in
Trade Book Publishing," under the auspices of the University of Illinois,
as part of the 1952 Windsor Lectures. The over- all subject was
Books and the Mass Market* and my two fellow lecturers were the
late Harold Guinzburg, founder and president of the Viking Press, and
Theodore Waller, now vice-president of Grolier, Inc.
The significance of book publishing economics lies not in its
impact on the over-all economic life of the nation but on its intellectual,
political and artistic life. If I may be permitted the luxury of
quoting myself, the following was the opening paragraph of my 1952
The economics of book publishing, and more specifically
"trade" or general book publishing is important primarily as it
affects the kind of books which are produced and distributed. The
industry is so small compared to most others that it has little or
no influence on general economic developments. The direct economic
value of the industry's products is an infinitesimal fraction
of the total annual production of goods and services in this country.
In terms of intellectual and artistic content, however, the
annual production of general books would rank at the top of the
scale. This discussion will deal, therefore, not with the economics
per se of a small industry, but with the influence of economic factors
on what books are published and how widely they can be
|Publisher:||Graduate School of Library Science. University of Illinois at Urbana-Champaign.
|Citation Info:||In K.L. Henderson (ed). 1967. Trends in American publishing; papers presented at an institute conducted by the University of Illinois Graduate School of Library Science, November 5-8, 1967. Urbana, Il: Graduate School of Library Science: 29-38.
|Series/Report:||Allerton Park Institute (14th : 1967)
|Genre:||Conference Paper / Presentation
|Publication Status:||published or submitted for publication
|Rights Information:||Copyright owned by Board of Trustees of the University of Illinois. 1967.
|Date Available in IDEALS:||2007-07-16