College of Media
The College of Media is an accredited, highly selective, and internationally respected college where almost 1,100 undergraduate and graduate students are engaged in classes taught by distinguished scholars in media studies, world-renowned experts in advertising and consumer behavior, and award-winning journalists, including Pulitzer Prize winners. With more than 10,000 living alumni, the College has produced a stunning list of graduates who have gone on to wield influence in academia, the press, advertising, and entertainment.
(2017-04-21)This dissertation examines Bravo as a niche cable channel whose strategies, audience, and programming contribute to its success in a competitive, changing landscape. As such my study of Bravo significantly contributes to ...
(2017-04-21)The purpose of this research is to investigate how varying product visuals affect consumers’ selective exposure, and whether inferences and attitudes toward a newly encountered brand can mediate such visual biasing effects. ...
(2017-04-19)This dissertation examines the different representations of transgender characters in Spanish cinema since their appearance in the 1970s up until today. The history of Spain in the last forty years, with its radical political ...
(2017-04-19)This dissertation examines the multifaceted interactions between China and the global Internet in the past three decades, especially China’s outward cyber expansion, or the “going out” program that has gained momentum since ...
Imagine this: a test of imagination, message framing and reference-level on attitude, self-efficacy and intention to perform exercise (2017-04-25)Public service announcements and health promotion ads frequently ask viewers to imagine the consequences that may occur if the viewer does not engage in the recommended health behavior (e.g., regular exercise, quitting ...