Institute of Communications Research
The Institute of Communications Research is an internationally recognized center for interdisciplinary education, scholarship and public service in communications and culture. Drawing broadly on the social sciences and humanities, the Institute seeks to develop critically interpretive knowledge about communications in a global economy.
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Delivering social support via online health messages: testing the effects of stress and person-centeredness on emotional improvement, attitude and behavioral intention (2017-12-14)This study investigated the effect of exposure to person-centered messages delivered in a mass-mediated context on individuals experiencing mild or moderate levels of stress. Person-centeredness describes “the extent to ...
The interaction between consumers’ communication style and arousal on persuasion and variety-seeking (2017-07-28)In this dissertation, I explored the interactive and main effects of the three advertising strategies (i.e., repetition-variation in advertising presentation, scarcity messages, and sex appeal) and consumers’ communication ...
Brand new China: performing heritage, culture, and harmony in the global business of national identity (2017-12-07)This dissertation brings into focus the management of the global image of China and documents how the branded image has intervened with the national identity construction in transitional China. My interest in nation branding ...
No Circe with wicked charms: dialectical mediation of time in South Korea’s cultural formation in the 1980s (2017-12-01)This dissertation, from the perspective of Marx’s historical materialism, explores the dialectical mediation process of the South Korea’s cultural formation echoed with the peculiar historical modality of financialization ...
(2017-04-21)This dissertation examines Bravo as a niche cable channel whose strategies, audience, and programming contribute to its success in a competitive, changing landscape. As such my study of Bravo significantly contributes to ...