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Browse Dissertations and Theses - Communication by Subject "Mass Communications"
Now showing items 1-20 of 110
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(1981)This dissertation involved an experimental application of Harry Helson's Adaptation-Level Theory. This theory explains human perceptual judgment, categorizing stimuli as (1)focal, the stimulus being judged; (2)contextual, ...
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Bricks Without Straw: The Mirage of Competition in The Desert of Phoenix Daily Journalism Since 1947 (1980)Contrary to the rationalizations of apologists for free enterprise, it has become almost impossible to establish a new metropolitan daily newspaper in a city with an existing morning and evening monopoly of the market. ...
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(1986)This is an historical study of broadcasting in Kenya from the establishment of a regular service in 1928 to the twentieth anniversary of the Voice of Kenya in 1984. The focus of the study is on broadcasting policies and ...
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(1989)This dissertation examines the distribution of resources and the integration of the social, political and economic forces that came together to encourage the increasingly close relationship between the toy and television ...
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(1991)The present study examined the causal structure of advertising effects on consumers' attitude toward foreign brands in an advertising situation. The objectives of the study were to investigate effects of various factors ...
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(1984)This study analyses the terms of the Culturalist/Structuralist debate within the cultural approach to the study of communication. It particular focus is the relationship between epistemological first principles and conceptions ...
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(1994)This study examines the construction and negotiation of post-colonial identity in everyday life. Specifically, it addresses the mechanisms and practices by which a community of immigrants to the U.S. from the Indian ...
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(1981)This study critiques current notions of and perspectives on communication technologies in order to demonstrate that such are inadequate as bases for critical and comprehensive understanding of the relationship between ...
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Now showing items 1-20 of 110