Note: This is a student project from a course affiliated with the Ethnography of the University Initiative. EUI supports faculty development of courses in which students conduct original research on their university, and encourages students to think about colleges and universities in relation to their communities and within larger national and global contexts.

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Title:Korean American Online Consumption of Korean Pop Culture
Author(s):ANTH 499/AAS 450_07-01
Subject(s):Asian American
Online Communities
Residence Halls
Abstract:This project examines the internet consumption of Korean pop culture and its related products by Korean American students in campus residence halls and how these activities may or may not form their identity as a Korean American. The author seeks to examine the resources on the web and how Korean Americans form these online communities while answering the following questions: How does this consumption of Korean products help to define who they are in America? Does it make them feel more “Korean”? Do these products help build pride in their nationality? Are there Korean Americans who do not take part in the consumption of Korean pop culture? This project is based on surveys, participant observation and individual interviews of Korean-American students on campus as well as a web tracking of cyberspace communities that revolve around Korean pop culture. This study concludes that online forums for Korean pop culture facilitate communication among Korean Americans themselves as well as with Koreans.
Issue Date:2007-05-15
Publication Status:unpublished
Date Available in IDEALS:2007-08-07

This item appears in the following Collection(s)

  • Diversity on Campus/Equity and Access
    This collection examines ways in which the U.S. university and the American college experience are affected by diversity, and difference. In particular, these student projects examine experiences of diversity on campus, including important contemporary social, cultural, and political debates on equity and access to university resources.
  • Student Communities and Culture
    The university offers an extraordinary opportunity to study and document student communities, life, and culture. This collection includes research on the activities, clubs, and durable social networks that comprise sometimes the greater portion of the university experience for students.

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