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|Title:||The Appropriation of University Symbols by Local Businesses|
|Abstract:||This project investigates why some of the businesses in Urbana-Champaign informally invoke attributes or characteristics of the university (school name, colors, symbols, or even the term “Illini”) in their name or advertising. The research aims to find out what motivates these business owners to associate themselves with a university identity in such a way, and to determine the overall reaction or level of acceptance from the point of view of university students, officials, and other members of the university community. The author conducted two interviews, including a representative of the Illini Apple Center, and wrote a proposal for continued research.|
|Date Available in IDEALS:||2007-08-22|
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The University and the Community
This collection of student research interrogates the relationships between the university and the local community.