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Note: This is a student project from a course affiliated with the Ethnography of the University Initiative. EUI supports faculty development of courses in which students conduct original research on their university, and encourages students to think about colleges and universities in relation to their communities and within larger national and global contexts.

The Appropriation of University Symbols by Local Businesses

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PDF Proposal.pdf (51KB) Proposal PDF
Title: The Appropriation of University Symbols by Local Businesses
Author(s): Dimas, Joel
Subject(s): Businesses Identity
Abstract: This project investigates why some of the businesses in Urbana-Champaign informally invoke attributes or characteristics of the university (school name, colors, symbols, or even the term “Illini”) in their name or advertising. The research aims to find out what motivates these business owners to associate themselves with a university identity in such a way, and to determine the overall reaction or level of acceptance from the point of view of university students, officials, and other members of the university community. The author conducted two interviews, including a representative of the Illini Apple Center, and wrote a proposal for continued research.
Issue Date: 2006-12-15
Genre: Essay
Type: Text
Publication Status: unpublished
Date Available in IDEALS: 2007-08-22

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