Browse Dept. of Communication by Subject "Advertising"
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Ethics in advertising and marketing in the Dominican Republic: interrogating universal principles of truth, human dignity, and corporate social responsibility (2013-02-03)This research project has explored and critically examined the intersections between the use of concepts, principles and codes of ethics by advertising practitioners and marketing executives and the standards of practice ...
Persuasive strategies of the United States military television recruitment advertising during the all-volunteer force era (2013-05-24)This dissertation examined the persuasive strategies of U.S. military recruitment television advertising with a multi-service branches and multi-generation approaches in the all volunteers force (AVF) era. The analytical ...