Browse Dept. of Communication by Subject "Advertising history"
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Euphemistic rhetoric in advertising during the Comstock Era: the importance of persona and cultural context in the Lysol case (2017-07-05)From the 1930s to the 1960s, the Lysol douche was the best-selling form of birth control in the U.S.; it was used by women from all socio-economic backgrounds. This dissertation examines the Lysol douche campaign that ran ...