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Title:Smartphones in the U.S.: Market Analysis
Author(s):Cromar, Scott A.
market analysis
Abstract:The U.S. smartphone market consists of all firms throughout the world that manufacture and sell smartphones to U.S. consumers. A smartphone is a mobile electronic device which runs an advanced operating system that is open to installing new applications, is always connected to the internet, and which provides very diverse functionality to the consumer.The major participants in the U.S. smartphone market include Apple Inc. (a U.S. corporation), Research in Motion Limited (or RIM, a Canadian corporation), HTC Corporation (a Taiwanese corporation), Motorola, Inc. (a U.S. corporation), and Samsung Electronics Co. Ltd. (a subsidiary of the Korean corporation Samsung Group). Smaller participants include HP/Palm, Inc. (a subsidiary of HP, a U.S. corporation), LG Corp. (a Korean corporation), and Nokia Corporation (a Finnish corporation). In general the smartphone market is rapidly changing, with constant product introductions. It is characterized by quickly evolving technology and designs, short product life cycles, aggressive pricing, rapid imitation of product and technological advancements, and highly price sensitive consumers. Self-elasticity and cross-elasticity are high. No one firm in the market has sufficient market share to control prices, resulting is strong rivalry and competitive pricing. The barriers to entry are high due to the existence of patents, high fixed costs and economies of scale, regulation, and brand loyalty.
Issue Date:2010-11-29
Publication Status:unpublished
Peer Reviewed:not peer reviewed
Rights Information:This work is licensed under a Creative Commons Attribution 3.0 United States License. Details on this license can be found here:
Date Available in IDEALS:2011-01-21

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