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A theory of product-based competition

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Title: A theory of product-based competition
Author(s): McIntosh, John Christopher
Doctoral Committee Chair(s): Witz, Klaus
Department / Program: Business Administration
Discipline: Business Administration
Degree Granting Institution: University of Illinois at Urbana-Champaign
Degree: Ph.D.
Genre: Dissertation
Subject(s): Business Administration, General Business Administration, Marketing Business Administration, Management
Abstract: This dissertation develops a theory of product-based competition which provides a comprehensive conceptualization of organization/environment interaction in the context of multi-product manufacturing firms. In particular, it achieves three goals. First, it creates a dynamic theory which integrates product design, product manufacturing, and firm strategy. Second, it develops a methodology for calculating real measures of a firm's manufacturing and design flexibility from the components that are used to create products. Third, it tests the assertion that firm performance is a function of the goodness of fit achieved between market uncertainty and compensating strategic flexibility.
Issue Date: 1995
Type: Text
Language: English
Rights Information: Copyright 1995 McIntosh, John Christopher
Date Available in IDEALS: 2011-05-07
Identifier in Online Catalog: AAI9624434
OCLC Identifier: (UMI)AAI9624434

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