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Title:A theory of product-based competition
Author(s):McIntosh, John Christopher
Doctoral Committee Chair(s):Witz, Klaus
Department / Program:Business Administration
Discipline:Business Administration
Degree Granting Institution:University of Illinois at Urbana-Champaign
Subject(s):Business Administration, General
Business Administration, Marketing
Business Administration, Management
Abstract:This dissertation develops a theory of product-based competition which provides a comprehensive conceptualization of organization/environment interaction in the context of multi-product manufacturing firms. In particular, it achieves three goals. First, it creates a dynamic theory which integrates product design, product manufacturing, and firm strategy. Second, it develops a methodology for calculating real measures of a firm's manufacturing and design flexibility from the components that are used to create products. Third, it tests the assertion that firm performance is a function of the goodness of fit achieved between market uncertainty and compensating strategic flexibility.
Issue Date:1995
Rights Information:Copyright 1995 McIntosh, John Christopher
Date Available in IDEALS:2011-05-07
Identifier in Online Catalog:AAI9624434
OCLC Identifier:(UMI)AAI9624434

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