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Title:An analysis of continuing education and development designed for baby-boomer alumni
Author(s):Wilson, Barbara Mefford
Doctoral Committee Chair(s):Kozoll, Charles
Department / Program:Education
Degree Granting Institution:University of Illinois at Urbana-Champaign
Subject(s):Education, Finance
Education, Adult and Continuing
Abstract:This study examined off-campus, nonresidential alumni continuing education offered by public and private colleges and universities during 1991-92. The focus was on programming designed for and offered to baby-boomer alumni and on fundraising activities connected with alumni educational programs. The study population consisted of 35 institutions. A preliminary telephone survey and a self-administered questionnaire were used for data collection.
The findings of this study indicated three major conclusions. First, off-campus, nonresidential continuing education programs were not designed exclusively for and targeted to baby-boomer alumni. The most prevalent method for segmenting the alumni market was geographic segmentation, and all of the programs were targeted to alumni in a specific geographic region. However, baby-boomer alumni participated in these programs and accounted for 49% of the total program attendance.
Second, differences existed between private and public institutions both in off-campus, nonresidential alumni continuing education and in fundraising activities connected with alumni educational programs. Private colleges and universities offered more off-campus, nonresidential alumni continuing education than did public institutions. Private institutions were also more likely to underwrite program costs than were public institutions, and program subsidies at private institutions tended to be larger than those at public institutions.
Third, educational programming for alumni may enhance the prospects of private philanthropy. A high positive correlation existed between number of programs offered and each of the institutional variables of market value of endowment (.748); alumni financial support (.788); and total voluntary, financial support (.755). Even though other factors most likely affect these institutional variables, educational programming for alumni appears to enhance the prospects of private philanthropy. Longitudinal studies of the giving patterns of alumni who participate in continuing education should be designed, and additional research should be done on the correlation between participation in continuing education and philanthropy.
Issue Date:1993
Rights Information:Copyright 1993 Wilson, Barbara Mefford
Date Available in IDEALS:2011-05-07
Identifier in Online Catalog:AAI9411823
OCLC Identifier:(UMI)AAI9411823

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