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|Title:||What do moguls want? Flight of the controlled eagle: Republic Pictures from 1935 to 1959 (cultural and economic case history of a creative enterprise). (Volumes I and II)|
|Doctoral Committee Chair(s):||Carey, James W.|
|Department / Program:||Communication|
|Degree Granting Institution:||University of Illinois at Urbana-Champaign|
|Abstract:||The best control is that which leaves freedom for innovation and creativity. Like many media companies, Republic was divided into a number of semi-autonomous production units. The resulting "bounded chaos" (Hubler 1989) insulated each unit from influence and "entrainment" by the others. It protected the company as a whole by spreading risk.
Unlike other similar companies, Republic's production and marketing policies reflected the mass-production based, advertising-oriented corporate culture of its CEO's former employer, the American Tobacco Company. In his own way, impelled by motives both business and personal, Republic CEO Herbert John Yates played out a conflict typical of companies dependent on creativity. That is, he controlled, then over-controlled the people on whom he depended for artistic innovation, until he killed the "bounded chaos" on which creativity and the viability of his company depended.
|Rights Information:||Copyright 1991 Kray, Susan|
|Date Available in IDEALS:||2011-05-07|
|Identifier in Online Catalog:||AAI9210878|