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Title:What do moguls want? Flight of the controlled eagle: Republic Pictures from 1935 to 1959 (cultural and economic case history of a creative enterprise). (Volumes I and II)
Author(s):Kray, Susan
Doctoral Committee Chair(s):Carey, James W.
Department / Program:Communication
Degree Granting Institution:University of Illinois at Urbana-Champaign
Mass Communications
Abstract:The best control is that which leaves freedom for innovation and creativity. Like many media companies, Republic was divided into a number of semi-autonomous production units. The resulting "bounded chaos" (Hubler 1989) insulated each unit from influence and "entrainment" by the others. It protected the company as a whole by spreading risk.
Unlike other similar companies, Republic's production and marketing policies reflected the mass-production based, advertising-oriented corporate culture of its CEO's former employer, the American Tobacco Company. In his own way, impelled by motives both business and personal, Republic CEO Herbert John Yates played out a conflict typical of companies dependent on creativity. That is, he controlled, then over-controlled the people on whom he depended for artistic innovation, until he killed the "bounded chaos" on which creativity and the viability of his company depended.
Issue Date:1991
Rights Information:Copyright 1991 Kray, Susan
Date Available in IDEALS:2011-05-07
Identifier in Online Catalog:AAI9210878
OCLC Identifier:(UMI)AAI9210878

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