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Title:A meta-analytic review of mass media campaigns designed to change automobile occupant restraint behavior
Author(s):Moore, Scott David
Doctoral Committee Chair(s):Middlestadt, Susan
Department / Program:Communication
Discipline:Communication
Degree Granting Institution:University of Illinois at Urbana-Champaign
Degree:Ph.D.
Genre:Dissertation
Subject(s):Psychology, Social
Education, Health
Mass Communications
Abstract:This dissertation is a meta-analytic review of mass media campaigns designed to change automobile occupant restraint behavior. Automobile occupant restraint behavior refers to seatbelt and/or child restraint device (CRD) usage. This review reached two general conclusions. First, occupant restraint campaigns, in general, have been effective and some classes of campaigns have been very effective. Specific mediators of campaign success that were examined include: type of campaign (Selective Traffic Enforcement Programs, incentive campaigns, and message-only), data collection technique, message theme, message delivery mode, and presence of child restraint device loaner program. The second conclusion is that a meta-analytic review is superior to a narrative review in synthesizing knowledge. More specially, meta-analytic reviews provide superior techniques for assessing homogeneity of effect sizes and locating sources of heterogeneity. These analytic techniques are especially well-suited for the review of mass media campaigns. Based upon these conclusions, suggestions for future campaigns and their evaluation are made.
Issue Date:1989
Type:Text
Language:English
URI:http://hdl.handle.net/2142/23135
Rights Information:Copyright 1989 Moore, Scott David
Date Available in IDEALS:2011-05-07
Identifier in Online Catalog:AAI8924904
OCLC Identifier:(UMI)AAI8924904


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