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|Title:||A model of strategy mix for planned social change / BEBR No. 526|
|Author(s):||Sheth, Jagdish N.|
|Contributor(s):||University of Illinois at Urbana-Champaign. College of Commerce and Business Administration|
|Issue Date:||Ot 31 1978|
|Publisher:||[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,|
|Series/Report:||Faculty working papers ; no. 526|
|Description:||"A conceptual model based on attitude-behavior discrepancy is proposed as a way to choose specific strategies for planned social change. It is argued that the universal approach practiced by change agents is less efficient and the reliance on a single strategy such as dissemination of information, economic incentives, propaganda or mandatory rules often results in negative impact."
"The model suggests utilization of a combination of reinforcement, inducement, rationalization and confrontation strategies depending on the population distribution among the four cells of the attitude-behavior discrepancy matrix. A two group discriminant analysis is proposed as a way to quantify attitudes and estimate population proportions."
|Rights Information:||In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact email@example.com for information.
Copyright Ot 31 1978 Board of Trustees University of Illinois.
|Date Available in IDEALS:||2011-09-15|
|Identifier in Online Catalog:||323796|
This item appears in the following Collection(s)
Research publications from the University of Illinois at Urbana-Champaign
Research Publications from UIUC