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Title:A model of strategy mix for planned social change / BEBR No. 526
Author(s):Sheth, Jagdish N.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Social change.
Issue Date:Ot 31 1978
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 526
Description:"A conceptual model based on attitude-behavior discrepancy is proposed as a way to choose specific strategies for planned social change. It is argued that the universal approach practiced by change agents is less efficient and the reliance on a single strategy such as dissemination of information, economic incentives, propaganda or mandatory rules often results in negative impact."
"The model suggests utilization of a combination of reinforcement, inducement, rationalization and confrontation strategies depending on the population distribution among the four cells of the attitude-behavior discrepancy matrix. A two group discriminant analysis is proposed as a way to quantify attitudes and estimate population proportions."
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact for information.
Copyright Ot 31 1978 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):
Identifier in Online Catalog:323796
OCLC Identifier:(OCoLC)ocm05121948

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