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Motivation-need theories and consumer behavior

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Title: Motivation-need theories and consumer behavior
Author(s): Raaij, W. Fred van; Wandwossen, Kassaye
Subject(s): Motivation (Psychology) Consumers
Issue Date: 1977-09-05
Publisher: Urbana, Ill. : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report: BEBR faculty working paper ; no. 0432
Type: Text
Language: English
Description: Includes bibliographical references (leaves 18-22).
URI: http://hdl.handle.net/2142/26582
Rights Information: Copyright 1977 Board of Trustees University of Illinois.
Date Available in IDEALS: 2011-09-15
Has Version(s): http://hdl.handle.net/10111/UIUCOCA:motivationneedth432raai http://www.archive.org/details/motivationneedth432raai
Identifier in Online Catalog: 303348
OCLC Identifier: (OCoLC)ocm04852877
 

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