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Title:Diffstrat : an analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Author(s):Sudharshan, Devanathan; May, Jerrold H.; Gruca, Thomas
Subject(s):Marketing research -- Mathematical models
Decision making
Issue Date:1986-05
Publisher:Urbana, Ill. : Bureau of Economic and Business Research. College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
Series/Report:BEBR faculty working paper ; no. 1251
Type:Text
Language:English
Description:Includes bibliographical references (p.26-28).
URI:http://hdl.handle.net/2142/26669
Rights Information:Copyright May 1986 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:diffstratanalyti1251sudh
http://www.archive.org/details/diffstratanalyti1251sudh
Identifier in Online Catalog:6474409
OCLC Identifier:(OCoLC)ocn707326133


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