Files in this item



application/pdfdecisionriskanal871hert.pdf (2MB)
(no description provided)PDF


Title:Decision and risk analysis of a new product and facilities planning problem : CCA Company's Egg 'n Foam Project / BEBR No. 871
Author(s):Hertz, David Bendel; Thomas, Howard
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Subject(s):Decision making.
Risk assessment.
Abstract:The paper examines a decision and risk analysis approach applied to a new product and facilities planning problem. The discussion describes the risk analysis process, and presents the step-by-step approach used by the project team. The initial results of the analysis are presented and are discussed by the team in a process of policy dialogue. It is shown that the project team questioned a number of project assumptions, particularly in the marketing area, and expressed concern abotu the perceived vagueness of CCA's objectives. The output of the dialogue process finally led to a strategy recommendation for Egg 'n Foam, following an examination of the relationship of the Egg'n Foam project to the firm's long-term strategy path.
Issue Date:May 1982
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign,
Series/Report:BEBR faculty working paper ; no. 871
Description:Includes bibliographical references (p. 22).
Rights Information:Copyright May 1982 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):
Identifier in Online Catalog:3271372
OCLC Identifier:(OCoLC)ocn700932696

This item appears in the following Collection(s)

Item Statistics