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|Title:||What do Zielske's real data really show about pulsing? / BEBR No. 529|
|Author(s):||Simon, Julian Lincoln|
|Contributor(s):||University of Illinois at Urbana-Champaign. College of Commerce and Business Administration|
|Issue Date:||Nov 16 197|
|Publisher:||[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,|
|Series/Report:||Faculty working papers ; no. 529|
|Description:||Includes bibliographical references (p.).
"A spaced advertising schedule is much more dollar-effective than is a massed (pulsed) schedule, according to this re-analysis of the experimental data developed by Pomerance and Zielske. This finding is at variance with the conclusions drawn by previous writers. The raw Pomerance-Zielske data are published here for the first time; until now only idealized representations of the data have been available, which has been the source of confusion and misunderstanding."
|Rights Information:||In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact email@example.com for information.
Copyright Nov 16 1978 Board of Trustees University of Illinois.
|Date Available in IDEALS:||2011-09-15|
|Identifier in Online Catalog:||323708|
This item appears in the following Collection(s)
Research publications from the University of Illinois at Urbana-Champaign
Research Publications from UIUC