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Title:An expectancy X value analysis of the relationship between consumer attitudes and behavior / BEBR No. 22
Author(s):Cohen, Joel B.; Ahtola, Olli T.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Consumer behavior -- Mathematical models.
Consumers -- Attitudes
Issue Date:Aug 3 1971
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign ; no. 22
Type:Text
Language:English
Description:"To be presented at the annual meetings of the Association for Consumer Research, University of Maryland, September, 1971."
Includes bibliographical references (leaves [20-21]).
URI:http://hdl.handle.net/2142/26813
Rights Information:Copyright Aug 3 1971 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:expectancyxvalue22cohe
http://www.archive.org/details/expectancyxvalue22cohe
Identifier in Online Catalog:2639688
OCLC Identifier:(OCoLC)ocm21968493


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