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|Title:||An expectancy X value analysis of the relationship between consumer attitudes and behavior / BEBR No. 22|
|Author(s):||Cohen, Joel B.; Ahtola, Olli T.|
|Contributor(s):||University of Illinois at Urbana-Champaign. College of Commerce and Business Administration|
|Subject(s):||Consumer behavior -- Mathematical models.
Consumers -- Attitudes
|Issue Date:||Aug 3 1971|
|Publisher:||[Urbana, Ill.] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,|
|Series/Report:||Faculty working papers / College of Commerce and Business Administration, University of Illinois at Urbana-Champaign ; no. 22|
|Description:||"To be presented at the annual meetings of the Association for Consumer Research, University of Maryland, September, 1971."
Includes bibliographical references (leaves [20-21]).
|Rights Information:||Copyright Aug 3 1971 Board of Trustees University of Illinois.|
|Date Available in IDEALS:||2011-09-15|
|Identifier in Online Catalog:||2639688|
This item appears in the following Collection(s)
Research publications from the University of Illinois at Urbana-Champaign
Research Publications from UIUC