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Title:An application of the multivariate probit model for market segmentation and product design / BEBR No. 388
Author(s):Rao, Vithala R.; Winter, Frederick W.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration
Subject(s):Market segmentation.
Marketing research.
Issue Date:Mar 28 197
Publisher:[Urbana, Ill.]: College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 388
Type:Text
Language:English
Description:Includes bibliographical references (leaves 23-24).
URI:http://hdl.handle.net/2142/26857
Rights Information:Copyright Mar 28 1977 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:applicationofmul388raov
http://www.archive.org/details/applicationofmul388raov
Identifier in Online Catalog:296798
OCLC Identifier:(OCoLC)ocm04723832


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