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Title:Strategies for management use and survival of marketing information systems : a case history / BEBR No. 397
Author(s):Roscoe, A. Marvin; Sheth, Jagdish N.
Subject(s):Management information systems.
Marketing -- Management.
Issue Date:1977
Publisher:[Urbana] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 397
Type:Text
Language:English
Description:Includes bibliographical references.
URI:http://hdl.handle.net/2142/26954
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Copyright 1977 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:strategiesforman397rosc
http://www.archive.org/details/strategiesforman397rosc
Identifier in Online Catalog:309013
OCLC Identifier:(OCoLC)ocm04922895


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