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Title:An earnings-return model for strategic market planning / BEBR No. 869
Author(s):Sheth, Jagdish N.; Frazier, Gary L.
Contributor(s):University of Illinois at Urbana-Champaign. College of Commerce and Business Administration; University of Illinois at Urbana-Champaign. Bureau of Economic and Business Research
Abstract:Few models currently exist which aid managers in their strategic market planning. The models or frameworks which do exist have a variety of shortcomings, a major one being an inadequate linkage to a business organization's dominant goals for existence -- earnings and return on investment. This paper develops a planning model based on a firm's present levels of earnings and return designed to provide a partial foundation on which its managers can base their strategic market planning. Depending upon the firm's placement in the model, different organizational objectives and strategies exist for improving future performance.
Issue Date:May 1982
Publisher:[Urbana, Ill.] : College of Commerce and Business Administration, Bureau of Economic and Business Research, University of Illinois at Urbana-Champaign,
Series/Report:BEBR faculty working paper ; no. 869
Description:Includes bibliographical references (p. 38-39).
Rights Information:Copyright May 1982 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):
Identifier in Online Catalog:2565981
OCLC Identifier:(OCoLC)ocn700757045

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