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Title:Cognitive consequences of brand loyalty. BEBR No. 3
Author(s):Cohen, Joel B.; Houston, Michael James
Subject(s):Consumers' preferences.
Issue Date:1971
Publisher:Urbana-Champaign : College of Commerce and Business Administration, Univ. of Illinois,
Series/Report:BEBR faculty working paper ; no. 3
Type:Text
Language:English
URI:http://hdl.handle.net/2142/27009
Rights Information:Copyright 1971 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:cognitiveconsequ03cohe
http://www.archive.org/details/cognitiveconsequ03cohe
Identifier in Online Catalog:3037272
OCLC Identifier:(OCoLC)ocm01142848


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