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Title:The marketing of services : why and how is it different? / BEBR No. 584
Author(s):Uhl, Kenneth P.; Upah, Gregory D.
Subject(s):Customer services.
Commercial products
Marketing
Issue Date:1979
Publisher:[Urbana] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign,
Series/Report:Faculty working papers ; no. 584
Type:Text
Language:English
Description:Bibliography: p. 21-22.
URI:http://hdl.handle.net/2142/27199
Rights Information:In copyright. Digitized with permission of the University of Illinois Board of Trustees. Contact digicc@library.illinois.edu for information.
Copyright 1979 Board of Trustees University of Illinois.
Date Available in IDEALS:2011-09-15
Has Version(s):http://hdl.handle.net/10111/UIUCOCA:marketingofservi584uhlk
http://www.archive.org/details/marketingofservi584uhlk
Identifier in Online Catalog:340014
OCLC Identifier:(OCoLC)ocm05356139


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